Predictive Analytics

Challenge

A national retail chain needed a strategic partner that could incorporate better methods of generating insights from post sales data.

Our Role

STLogics implemented descriptive and predictive analytics models to identify and develop insights by leveraging their customer and store databases.

These insights helped predict customer behavior, addressing customers on a one to one basis, and providing their customers a unified shopping experience.

Insights

  • Decrease in service calls by 27%.
  • Faster response times increased by 30%.
  • Drop in sales by 17% in 72% of zip codes.
  • Increase in sales by 18% in the remaining zip codes.